RIOLYFEN

Many dark, strong, impressive images fill our mind when we are thinking to Brazil, especially when we are thinking to the city of Rio de Janeiro. Unfortunately, also stereotypes are overwhelming our mind. The most popular are the overcrowded favelas, the sound of brazilian bossa nova, the excesses of the carnival, the talented soccer and volleyball players, the police attacks, poor kids in the streets, paradoxes, ghettos, gorgeous seasides, beautiful women, colors, etc. What if sick becomes wonder thanks to the help of the citizens, the city itself and two international sports events which will contribute to redraw the city and to overcome its stereotypes, to propose a radical change of perspective? The 2014 FIFA World Cup and the 2016 Olympic Games are two very significant occasions to redraw the urban scenario, which means to establish a process with new, more ethic and fair rules for the development of the city. Our idea is to propose a change of perspective, and to activate a participatory process with the city itself and its citizens, through a “call for ideas”. You can propose your vision for the future of Rio de Janeiro, but before you have to take a medicine. Yes, a medicine, but a very special medicine: RIOLYFEN. Discover with us what is it. RIOLYFEN (Ibuprofen for the city of Rio De Janeiro looking forward the FIFA World Cup and the Olympic Games) Posology Daily dosage – one tablet per color per day- before, during and after the FIFA World Cup and the Olympics, till the end of 2016 What it is RIOLYFEN is a medicine which removes sick and stimulates wonder. Each tablet is a possible opportunity for a different development of an urban context, and in particular these tablets will work for Rio. These two sports events might be a good start to overcome the city’s stereotypes, its dualities and its social, economical gaps. This will happen only if Rio and its habitants firmly desire this change. Moreover, its medical ingredients will be an insurance for the failures of the sports events management, to prevent the transformations and the costs of the Olympics and the World Cup to be an isolated event and not a real change engine for the city and for its community Composition For each tablet: 3mg of hope 5mg of enthusiasm 10mg of smart and farsighted scheduling competence 5mg of social, economical and environmentally sustainable oriented vision Producer Each tablet is produced in Brazil and made of natural components Why you take it If you are the City of Rio and you need to overtake your problems and go further, towards a shining new future When you must not take it If you want to keep the city as it is During pregnancy Keep taking the tablets Expiration and conservation These tablets will help Rio till the end of 2016 Side effects and overdosage Too much RIOLYFEN might cause the illusion that international sports events are the resolution for complex urban problems, but they are only a chance to start to rethink our cities